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How does Hubly AI/ML Moderation work?

AI/ML can play a crucial role in preventing online abuse and enhancing the training of Hubly’s Multi-Modal Large Language Model (MMLLM). Below is a breakdown of how these technologies can be applied in both contexts.



Preventing Online Abuse Using AI/ML


  1. Content Moderation and Filtering


    • Real-Time Detection: Use machine learning models to analyze posts, comments, or media uploads in real-time and flag abusive or harmful content.

    • Text Analysis: Leverage Natural Language Processing (NLP) techniques like sentiment analysis, profanity detection, and hate speech classification to identify abusive language.

    • Image/Video Analysis: Use computer vision models to detect inappropriate images, videos, or other harmful visual content.


  2. User Behaviour Monitoring


    • Anomaly Detection: Identify patterns of abusive behavior (e.g., frequent use of toxic language, spamming) using clustering and anomaly detection techniques.

    • Reputation Scoring: Develop a scoring system based on user activity and interactions to identify potential abusive users.


  3. Preventative Measures


    • Real-Time Warnings: Provide users with nudges or warnings if their messages are flagged as potentially harmful before they post.

    • Content Escalation: Automatically escalate high-risk content to human moderators for review.


  4. Automated Reporting and Blocking


    • Use ML algorithms to prioritise and automatically block abusive content, reducing the workload for human moderators.

    • Provide insights on flagged content to administrators for policy updates.


  5. Dynamic Abuse Detection Models

    • Continuously update abuse detection models with new patterns of harmful behaviour, leveraging unsupervised learning to adapt to emerging threats (e.g., new slang, memes).


Training Hubly’s Multi-Modal Large Language Model (MMLLM)


  1. Curation of High-Quality Training Data


    • Filtering Harmful Content: Use AI/ML to curate datasets by filtering out abusive, biased, or inappropriate data to prevent the model from learning and reproducing harmful behaviour.

    • Diverse Sources: Collect data from diverse sources to reduce bias and ensure inclusivity.


  2. Multi-Modal Learning


    • Incorporate text, images, audio, and video data into the model's training process to enhance its ability to understand and moderate multi-modal content.

    • Use contrastive learning techniques to align text and images effectively, ensuring the model can identify contextually abusive content across modalities.


  3. Fine-Tuning for Community Guidelines


    • Fine-tune the MMLLM on datasets specific to Hubly’s community guidelines to align its behavior with the platform’s standards.

    • Use reinforcement learning with human feedback (RLHF) to ensure the model aligns with ethical and social norms.


  4. Bias and Toxicity Mitigation


    • Regularly audit the model for bias and toxicity using adversarial testing frameworks.

    • Employ debiasing techniques like data augmentation and counterfactual data generation.


  5. Abuse Detection Fine-Tuning


    • Train the MMLLM on datasets of flagged abusive content to improve its ability to moderate and understand nuanced harmful behavior.

    • Use specialized abuse-detection models (e.g., fine-tuned BERT or GPT models) to augment the MMLLM’s moderation capabilities.


  6. Explainability and Transparency


    • Implement AI explainability methods (e.g., SHAP or LIME) to provide transparency in abuse detection decisions.

    • Use these insights to improve both the MMLLM and user trust.


AI/ML Tools and Techniques for These Tasks


  1. Algorithms and Frameworks


    • Transformers (e.g., BERT, GPT): For NLP-based abuse detection and text moderation.

    • Vision Models (e.g., CLIP, YOLO): For detecting inappropriate images and videos.

    • Autoencoders and GANs: To detect anomalies and generate synthetic datasets for abuse training.


  2. Libraries and Tools


    • Hugging Face: For pre-trained models and fine-tuning NLP tasks.

    • OpenAI API: For conversational AI and content moderation.

    • TensorFlow/PyTorch: For custom AI model development.

    • Perspective API (Google): For toxicity detection in text.

    • AWS Rekognition: For image and video content analysis.


  3. Data Collection and Annotation


    • Partner with professional annotators to label harmful content for supervised learning.

    • Use active learning to prioritize high-uncertainty examples for human review and annotation.


Expected Benefits


  1. For Abuse Prevention

    • Reduced exposure to harmful content for users.

    • Faster moderation with fewer false positives.

    • Improved community safety and trust.


  2. For Hubly’s MMLLM


    • More ethical, bias-free, and safe outputs.

    • Enhanced moderation capabilities across text, images, and videos.

    • Improved user experience and engagement by aligning with community values.


By strategically integrating AI/ML into abuse prevention and model training, Hubly can create a safer, more inclusive, and effective community platform.


Article by Gary Holman (CEO Founder Hubly)

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